The Global Fight Against Junk Food: Parents from Kenya to Nepal Share Their Struggles

The scourge of ultra-processed foods (UPFs) is truly global. While their consumption is especially elevated in the west, making up the majority of the typical food intake in the UK and the US, for example, UPFs are replacing fresh food in diets on each part of the world.

Recently, a comprehensive global study on the dangers to well-being of UPFs was issued. It cautioned that such foods are subjecting millions of people to long-term harm, and urged swift intervention. Earlier this year, a major children's agency revealed that an increased count of kids around the world were suffering from obesity than underweight for the initial instance, as unhealthy snacks dominates diets, with the steepest rises in less affluent regions.

Carlos Monteiro, professor of public health nutrition at the a prominent Brazilian university, and one of the review's authors, says that profit-driven corporations, not consumer preferences, are propelling the transformation in dietary behavior.

For parents, it can appear that the complete dietary environment is undermining them. “At times it feels like we have zero control over what we are placing onto our children's meals,” says one mother from South Asia. We conversed with her and four other parents from internationally on the increasing difficulties and frustrations of ensuring a healthy diet in the time of manufactured foods.

The Situation in Nepal: A Constant Craving for Sweets

Bringing up a child in Nepal today often feels like fighting a losing battle, especially when it comes to food. I prepare meals at home as much as I can, but the instant my daughter leaves the house, she is bombarded with colorfully presented snacks and sugar-laden liquids. She constantly craves cookies, chocolates and bottled fruit beverages – products aggressively advertised to children. Just one pizza commercial on TV is all it takes for her to ask, “Is it possible to eat pizza today?”

Even the school environment perpetuates unhealthy habits. Her school lunchroom serves flavored drink every Tuesday, which she anxiously anticipates. She gets a small package of biscuits from a friend on the school bus and chocolates on birthdays, and faces a chip shop right outside her school gate.

On certain occasions it feels like the entire food environment is opposing parents who are just striving to raise healthy children.

As someone employed by the an organization fighting chronic illnesses and leading a project called Promoting Healthy Foods in Schools, I understand this issue deeply. Yet even with my professional background, keeping my school-age girl healthy is exceptionally hard.

These repeated exposures at school, in transit and online make it next to unattainable for parents to curb ultra-processed foods. It is not just about the selections of the young; it is about a food system that normalises and promotes unhealthy eating.

And the data shows clearly what parents in my situation are going through. A recent national survey found that a significant majority of children between six and 23 months ate junk food, and a substantial portion were already drinking sweetened beverages.

These figures echo what I see every day. Research conducted in the district where I live reported that a notable percentage of schoolchildren were above a healthy size and 7.1% were obese, figures strongly correlated with the surge in processed food intake and more sedentary lifestyles. Further research showed that many kids in Nepal eat candy or manufactured savory snacks almost daily, and this habitual eating is associated with high levels of oral health problems.

Nepal urgently needs stronger policies, better nutritional atmospheres in schools and stricter marketing regulations. In the meantime, families will continue waging a constant war against processed items – an individual snack bag at a time.

Caribbean Challenges: When Fast Food Becomes the Default

My situation is a bit particular as I was forced to relocate from an island in our group of isles that was ravaged by a severe cyclone last year. But it is also part of the bleak situation that is affecting parents in a area that is experiencing the gravest consequences of climate change.

“The circumstances definitely becomes more severe if a storm or volcanic eruption destroys most of your crops.”

Prior to the storm, as a dietary educator, I was extremely troubled about the growing spread of fast food restaurants. Today, even community markets are participating in the shift of a country once defined by a diet of nutritious home-produced fruits and vegetables, to one where fatty, briny, candied fast food, full of manufactured additives, is the preference.

But the scenario definitely deteriorates if a severe weather event or volcanic eruption wipes out most of your vegetation. Unprocessed ingredients becomes rare and very expensive, so it is really difficult to get your kids to eat right.

Regardless of having a stable employment I am shocked by food prices now and have often opted for picking one of items such as peas and beans and protein sources when feeding my four children. Providing less food or reduced helpings have also become part of the recovery survival methods.

Also it is very easy when you are balancing a challenging career with parenting, and rushing around in the morning, to just give the children a couple of coins to buy snacks at school. Regrettably, most school tuck shops only offer highly packaged treats and sugary sodas. The result of these difficulties, I fear, is an increase in the already alarming levels of lifestyle diseases such as adult-onset diabetes and high blood pressure.

The Allure of Fast Food in Uganda

The symbol of a major fried chicken chain towers conspicuously at the entrance of a shopping center in a city district, daring you to pass by without stopping at the drive-through.

Many of the children and parents visiting the mall have never ventured outside the borders of the country. They certainly don’t know about the historical economic crisis that inspired the founder to start one of the first global eatery brands. All they know is that the famous acronym represent all things modern.

Throughout commercial complexes and each trading place, there is quick-service cuisine for all budgets. As one of the more expensive options, the fried chicken chain is considered a luxury. It is the place Kampala’s families go to mark birthdays and baptisms. It is the children’s reward when they get a good school report. In fact, they are hoping their parents take them there for the holidays.

“Mom, do you know that some people pack fast food for school lunch,” my teenage girl, who attends a school in the area, tells me. She says that on the days they do not pack that, they pack food from a popular east African fast-food chain selling everything from morning meals to burgers.

It is the end of the week, and I am only {half-listening|

Steven Mcgee
Steven Mcgee

A seasoned innovation consultant with over 15 years of experience in helping startups and enterprises drive growth through cutting-edge strategies.